Our Creds. Here's The Proof.
Case Studies
Our Culture: Simple and Intentional
We don’t have clients. We have partners. Our ethos is centered on holding hands with our partners as they grow, evolve and transform their business and…. change lives.
Priorities change. Businesses change. Trends change. That means we need to adapt and pivot quickly to continue to support your needs. Our team is specifically designed to bend and flex with our partners.
This is not a trend or a reaction for us. It is who we are. Not what we say.
Unwittingly, many agencies are incentivized to round the edges of the truth — to support what might be a not-so-great idea if it comes with a bigger budget..We've no interest in selling you programs we don't believe will benefit you. Our integrity is far too important to us. We tell the truth… always giving our best counsel irrespective of the cost to us. Because, if you can’t trust us when the news is bad, how can you trust us when it’s good?
We know our business. And we understand that you know yours. That’s why we are constantly learning. We build our communications around our storytelling know-how and your business needs, priorities, and, when needed… your internal structures, and workflows.
Pfizer
Amplifying Black Joy Across the Maternal Health Journey
2023 marked the sixth year of Black Maternal Health Week, founded and led by the Black Mamas Matter Alliance to advance the conversation about the US Black maternal health crisis through activism, awareness, and community building. The theme: “Our Bodies Belong to Us: Restoring Black Autonomy and Joy!” focused on amplifying the voices of Black mothers and centering the values/traditions of the reproductive and birth justice movements.Tapping into this theme, Pfizer wanted to amplify Black joy across the perinatal and postpartum journey, and show that despite daunting Black maternal health challenges, Black women and birthing people need to celebrate.
Multicultural and Equity communications; Social media and Digital strategy; influencer engagement and management
Strategy
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Partnered for the second year with Chrissy Sample, an influencer and mom who has experienced firsthand the challenges of pregnancy, to create a series of posts celebrating the joy of Black motherhood, while highlighting the care gaps that remain
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Each post featured information and motivation from Chrissy, leading to a personal story from Black mothers in their own words with compelling videos and images
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Posts on Pfizer’s Instagram channel encouraged followers to share their own photos using specific hashtags including #blackmaternalhealthweek
Success
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In total, the campaign resulted in 27,598 views, 515 likes and 71 shares with an engagement rate of 2.1%
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#BMHW23 Pfizer Instagram posts saw a 47% increase in engagement compared to the 2022 post
Note: Videos were not promoted with paid media.
"I have known and worked with Robyn for years so when she launched her agency, I asked the RJC team to offer some creative ideas to enhance our corporate social media presence. We were looking to do more to engage our audiences and stand out and RJC did not disappoint. In a short amount of time, they delivered on a creative, influencer-led strategy that not only drove engagement, but increased our visibility across key audiences. We are big fans of the RJC team -- they are thoughtful, smart, collaborative, and creative."
Dana Gandsman, VP, Enterprise Reputation, Pfizer