Our Creds. Here's The Proof.
Case Studies
Our Culture: Simple and Intentional
We don’t have clients. We have partners. Our ethos is centered on holding hands with our partners as they grow, evolve and transform their business and…. change lives.
Priorities change. Businesses change. Trends change. That means we need to adapt and pivot quickly to continue to support your needs. Our team is specifically designed to bend and flex with our partners.
This is not a trend or a reaction for us. It is who we are. Not what we say.
Unwittingly, many agencies are incentivized to round the edges of the truth — to support what might be a not-so-great idea if it comes with a bigger budget..We've no interest in selling you programs we don't believe will benefit you. Our integrity is far too important to us. We tell the truth… always giving our best counsel irrespective of the cost to us. Because, if you can’t trust us when the news is bad, how can you trust us when it’s good?
We know our business. And we understand that you know yours. That’s why we are constantly learning. We build our communications around our storytelling know-how and your business needs, priorities, and, when needed… your internal structures, and workflows.
Janssen
Diversity, Equity & Inclusion in Clinical Trials - Ambassador Program Relaunch
On hiatus due to the COVID-19 epidemic, Janssen wanted to relaunch the Janssen’s Diversity Equity and Inclusion Clinical Trials (DEICT) Ambassador Program to educate employees about the importance of DEICT and what Janssen is doing to drive change; to motivate and inspire action around the necessity for DEICT; and to activate and empower employees to spread key DEICT messages within their personal and professional communities.
Multicultural and Equity communications; Internal communications
Strategy
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Conducted focus groups leveraging staff knowledge and experiences to inform program approach and content
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Cultivated internal communications for launch and recruitment of future Ambassadors
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Created a video series we called “My Why” that elevated the experiences of Janssen employees
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Produced a virtual toolkit with turnkey template materials to help Ambassadors market themselves across the company
Success
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Created robust resources available in internal distribution channels including welcome emails, ambassador materials on how to hold “lunch and learns” for recruitment, invitations, survey forms, and email templates for internal marketing on employee intranet and SharePoint channels
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Kicked off the internal program with the first video in the My Why series profiling VP, Portfolio Delivery, Operations as the champion and leader of the initiative
"We tapped the RJC team to help us relaunch Janssen’s internal Diversity, Equity, and Inclusion in Clinical Trials Ambassador initiative post-COVID. We wanted an employee engagement plan that rallies Janssen enterprise-wide support and renergizes previous advocates and Robyn and the team delivered. They expertly crafted a robust program grounded in research and encouraged our team to consider new approaches that evolved our program. They were the ideal strategic partner; proactive and nimble, adapting quickly as our priorities shifted, and stakeholders changed… boldly challenging our approach and thinking, while always centering the program goals and objectives."
Staci Hargraves, VP of Operations, Portfolio, and Strategy, Janssen, the Pharmaceutical Company of Johnson & Johnson