Case Study: Quilted Health
Our Culture: Simple and Intentional
We don’t have clients. We have partners. Our ethos is centered on holding hands with our partners as they grow, evolve and transform their business and…. change lives.
Priorities change. Businesses change. Trends change. That means we need to adapt and pivot quickly to continue to support your needs. Our team is specifically designed to bend and flex with our partners.
This is not a trend or a reaction for us. It is who we are. Not what we say.
Unwittingly, many agencies are incentivized to round the edges of the truth — to support what might be a not-so-great idea if it comes with a bigger budget..We've no interest in selling you programs we don't believe will benefit you. Our integrity is far too important to us. We tell the truth… always giving our best counsel irrespective of the cost to us. Because, if you can’t trust us when the news is bad, how can you trust us when it’s good?
We know our business. And we understand that you know yours. That’s why we are constantly learning. We build our communications around our storytelling know-how and your business needs, priorities, and, when needed… your internal structures, and workflows.
Strategy
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RJ Communications employed a multifaceted strategy to drive media coverage and enhance Quilted Health’s visibility.
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Connecting to Maternal Health Equity: We strategically aligned Quilted Health’s approach with the national dialogue on maternal health equity, emphasizing their role as a solution to meet the needs of expectant mothers.
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Compelling Human Interest Stories: RJ Communications identified and pitched select media outlets with captivating human-interest stories that personalized Quilted Health’s innovative prenatal care approach, making it relatable and engaging.
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Positioning Quilted Health Leadership as Opinion Leaders: RJ Communications positioned Quilted Health’s leadership as key opinion leaders (KOLs) available to comment on trending topics related to maternal health and prenatal care, enhancing their credibility and expertise.
Success
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RJ Communications’ strategic media outreach resulted in extensive media coverage, including prominent outlets such as CNN, Reader’s Digest, Woman’s Day, Woman’s World, Parents, Huffington Post, Livestrong, and Seattle Times.
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Quilted Health’s story gained significant traction and attention, positioning them as a leading provider of inclusive maternal healthcare and raising awareness of their new clinic opening.
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By generating media coverage, RJ Communications successfully amplified Quilted Health’s brand visibility, attracted new patients, and solidified their reputation as a key player in the field of maternal health.
"We enlisted the RJC team to advise Quilted Health on media relations support for a new clinic opening. The RJC team thoughtfully counseled us that a new location might not be enough to drive the kind of coverage we were hoping for and built a strategy that broadened our vision of media coverage. They helped us create a framework that amplified our voice, credibility and authority within the reproductive and pregnancy care spaces. We look forward to working with RJC for our PR and communications support needs."
Nicole Warshauer, VP, Marketing, Quilted Health
Driving Coverage Strategy for Quilted Health’s Maternal Healthcare Approach and New Clinic
Quilted Health, an inclusive pregnancy care provider in Washington State, sought to generate media coverage and buzz around their unique approach to maternal healthcare and the opening of a new clinic in Renton. RJ Communications was enlisted as the strategic architect to overcome limited media outlets and position Quilted Health as a key player in the conversation on maternal health equity.