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Case Studies
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Black Women's Health Imperative
Me Period Documentary
Multicultural and Equity communications; Media Relations
Following the launch of Me Period—a powerful documentary from the Black Women’s Health Imperative exploring the menstrual journey through the lens of Black families—BWHI turned to RJC to generate national visibility ahead of key events. Despite lacking access to the film’s celebrity talent and working with a tight budget, we moved quickly to develop a media strategy that honored the legacy of BWHI’s founder, Byllye Y. Avery. With press materials distributed through PR Newswire and Black PR Wire, we activated a focused media push that helped the film reclaim attention and positioned the organization as a leading voice in Black women’s health.
Looking to raise visibility for your work with limited resources and under a tight timeline?
Contact us and let’s discuss how.
Tigerlily Foundation
EnlightenHer Health
Multicultural and Equity communications; Social media and Digital strategy; Influencer engagement and management
As cancer rates continue to climb, the Tigerlily Foundation and Merck launched EnlightenHer Health—a global influencer campaign aimed at educating and empowering young women about melanoma, breast cancer, and cervical cancer. RJC led influencer strategy and selection, using a data-driven approach to identify creators whose content aligned with the campaign’s mission. Through deeply personal posts across Instagram and TikTok, influencers shared stories and key messages around risk factors, family health history, healthy habits, and the importance of regular screenings—sparking engagement among audiences under 40 and building momentum around early detection and advocacy.
Need help building authentic, high-impact campaigns that educate and activate?
Contact us and let’s discuss how.
Lucy Therapeutics
Reinforcing the Value Proposition
Media Relations
In a crowded field of CNS and mitochondrial-based therapy startups, Lucy Therapeutics needed to rise above the noise—especially with Series B funding on the horizon. RJC crafted a clear, compelling narrative that set Lucy apart and launched a strategic media program designed to educate and engage. We built a tailored news engine that mapped key inflection points—new hires, funding updates, data milestones—to specific reporters and outlets, ensuring each story had a place and purpose. Background briefings with influential journalists reinforced Lucy’s differentiated approach and positioned the company as a category-defining leader in next-gen neuroscience.
Looking to break through a saturated market and own your story?
Contact us and let’s discuss how.
Currax Pharmaceuticals
White Paper: Covering Anti-Obesity Drugs
Media relations; Scientific communications
As national attention turned to the rising costs of obesity, Currax Pharmaceuticals partnered with Intensity to publish a white paper revealing that covering anti-obesity medications could lead to significant cost savings. With no press release and a desire to downplay its sponsorship, Currax turned to RJC for a low-profile but effective media strategy. We identified key reporters, shared a curated pitch, and quietly drove coverage. To support broader stakeholder engagement, we also developed a comprehensive communications playbook with messaging, Q&A, and content across internal and external channels.
Looking to influence the conversation—without stepping into the spotlight?
Contact us and let’s discuss how.